Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

Johnny Cupcakes London: 2 Year Anniversary

Posted on March 19, 2013

It has been a dream of mine to open up a shop in another country. My team and I don’t know much about international business, but with teamwork, a little bit of risk taking, PMA, and passion, we made it happen. Two years ago I brought my mom and dad to London for their very first time and we built out the shop together. I’ve never seen my parents smile so much in their lives. You should have seen my dad getting off the plane in England! As he smiled ear to ear, the first thing he did was pull out his iPhone to play The Clash’s London Calling.

Just the other day we celebrated our 2 year anniversary of our Johnny Cupcakes London shop at 10 Fouberts Place, Carnaby. Supporters, die-hard collectors, friends, family and curious people queued up in line, wrapping around the block all day and all night. This has been a dream come true, and still feels like a dream. If I can do this with a learning disability and something as weird as cupcakes, you can do something just as successful.