Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

Chicago Adventures

Posted on February 18, 2013

Recently I was invited out to Chicago to give a few motivational lectures on entrepreneurship and branding. While there, I met some new and old customers in the city of Chi-town. Not only did I sling t-shirts on the cold streets, but I was entered in a Ms. Pacman tournament. Although I had my cousin Bubba and friend Mike to root me on, I was no match to the wiz-kids who also entered. When you surround yourself with like-minded people—in my case, vintage arcade aficionados—there’s nothing but mutual appreciation and laughs. Midwest, thank you for the warm welcome, continued support, and all around good time.

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