Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

Kelley and 1/2

Posted on January 21, 2013

Meet Kelley. Kelley has been neighbors and friends with our family since she was born. Her and my little sister were sidekicks. Sixteen years ago when my sister would have slumber parties and Kelley would sleep over, I’d set up booby-traps around the house. I remember being a little punk and having the clever idea of taking metal Monopoly pieces and those jagged Jax bits, to anchor across my family’s floors for protecting my bedroom.


Sixteen years later, her and my sister are still sidekicks. In fact, they work together right here at the Johnny Cupcakes headquarters. Coincidentally, Kelley is now the one who protects my brand, my baby, Johnny Cupcakes Inc. Soon Kelley will be protecting a baby of her own. Congrats Kelley, we love you… and baby William!