Typography not only adds character to a product, but it makes you feel as if whatever you’re purchasing will taste that much better. If someone takes the time to hand write the prices and names, they probably take the time to ensure a great product, right? It almost shows a sense of pride and ownership. I know whenever I’m at a sandwich shop, my mouth waters a bit more when I see a hand written menu. If they’re putting this much time into the writing, they must be putting as much time into crafting my tasty sandwich!
Next time you’re out and happen to notice neat, hand-written typography, say good job!, thank you! and deliver a polite high-five. After all, someone spent extra time on these details for you.