Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

Grocery Typography: Long Island

Posted on January 6, 2013

Typography not only adds character to a product, but it makes you feel as if whatever you’re purchasing will taste that much better. If someone takes the time to hand write the prices and names, they probably take the time to ensure a great product, right? It almost shows a sense of pride and ownership. I know whenever I’m at a sandwich shop, my mouth waters a bit more when I see a hand written menu. If they’re putting this much time into the writing, they must be putting as much time into crafting my tasty sandwich!

 

Next time you’re out and happen to notice neat, hand-written typography, say good job!, thank you! and deliver a polite high-five. After all, someone spent extra time on these details for you.

anise_99
pineapples_299
pasta_69
oranges_4_100
apple_juice_199
potatoes_49
yams_59
lettuce_99
cucumbers_3_100
squash_89
broccoli_139
squash_69