In between creative meetings with the team and Nerf battles in the Johnny Cupcakes headquarters, I’ve been making time to scribble weird pictures and personal notes on random packages here and there. Some of the aforementioned packages have been used as battlefield shields in our Nerf combat, so don’t be surprised if you receive a dusty dart or two. Notes are not the only surprises that customers may receive, however, I’ll blog about those another time…maybe.
Johnny Cupcakes is the original unordinary bakeshop.
After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.