Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

Johnny Cupcakes Basics

Posted on September 6, 2012

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I’m proud to introduce the BASICS, a mix of casual “wearables” from Johnny Cupcakes. The line focuses on the art of understatement and subtly. Unlike most JC products that are rooted in big, bold visuals, the BASICS use only the essentials of the JC brand. It is a way to stay casual while maintaining a strong, unique voice.

 

With each season the BASICS will include a variety of garment types and styles. We’re excited to serve up this first batch!

 

Bon Appetit!