Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

Tastemakers Ice Cream Truck Tour Commercial

Posted on July 18, 2012


While we normally outsource the production of our video content by way of our talented friends, sometimes you have to dive in and get your hands dirty on your own. The above video was produced in-house and we’re quite proud of the results! We all got out of the office and forgot about our normal roles within the company and did anything we could to make this thing come together. Warehouse manager became videographer, designer became location scout and director, business director became on site coordinator, PR guy became sound engineer and editor. All of the sounds you hear in this song were made by clapping, stomping, and banging household kitchen items together. We had a lot of fun working on this video and we hope you enjoy!