Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

Martha’s Vineyard Scavenger Hunt

Posted on June 19, 2012


We had an old fashioned scavenger hunt as part of our grand opening celebration this past weekend. The first 100 people in line for the opening of our new store were given wristbands (to hold their place in line!) and their first clue. The folks taking part had a chance to win 1 of 3 prizes, the grand prize being one of every new item which we released that day! Clue #1 sent everyone down to a nearby beach…


The beach was littered with glass bottles containing the 2nd clue, which led them over to a nearby park where they were tasked with kicking a ball past a predefined marker. If they met that goal they were given their 3rd clue which brought them over to visit our friend Clark…


If people wanted their 4th clue they had to beat Clark at a little card game. A successful round there awarded them their clue, sending people over to the island’s most well-known coffee shop, Mocha Mott’s. Here our hunters were given a special cupcake which contained their 5th clue.


Clue #5 sent everyone running over to Phillip’s Hardware, where they reached blindly into a bag of vintage keys, three of which were the only way to open the booty-filled treasure chests back at our Bakery!


We have our 3rd place winner!


And our 2nd!


Aahhh! The grand prize!


A big congratulations to our 3 big winners and a sincere thank you to everyone that played along! Stay tuned for more fun and games from us as the Summer continues!