Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

Skull Surprise.

Posted on January 18, 2012

If you don’t know already, this brand is all about surprises, details, and bringing out the kid in everyone through our crafted, unique experiences. From our special packaging, in-store events, meet-ups, hidden messages on the insides of our t-shirts, or the random free items that get tossed into every online order placed through our website. Whether it be a pin, a sticker, a note, some candy, a vintage trading card, free t-shirts, or something as random as a box of stale crackers. We’ve got you covered!


Recently when I was working at our headquarters, I thought it would be fun to scare a customer by putting a fake skull in their online order, underneath their Johnny Cupcakes hat. I’m getting scared myself, as I haven’t heard anything about the skull surprise. I certainly hope he wasn’t scared to death.


Yes, all of this does get timely and costly. However, providing an unforgettable experience is priceless.