Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

Recap: Johnny Cupcakes x Hawaii Event

Posted on January 29, 2012

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Well before doors opened, there were lines of people stetching down the street and around the building. Most of which were travelers from the other islands, as well as the mainland. Thank you for making time for this event, it means a lot to me. I had no idea what to expect, as this was my first time in Hawaii. The turnout and hospitality was overwhelming.
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Loft In Space hosts frequent events, art, and other exhibitions. Stay connected and keep supporting Fresh Cafe and Loft In Space at 831 Queen Street, Honolulu.
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A piece of the crowd a bit before the lecture began. We had to play Tetris with humans, as the same amount of people that were inside, was also outside waiting to get in. Thus the garage doors to the parking lot opened up, as did more standing room inside.
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We even had complimentary real cupcakes.
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Oh yeah, here’s my mom and I! She came out for this, and to see her sister, Linda, who’s partially responsible for my obsession with neat packaging as she got me many He-Man and Thundercats action figures throughout my childhood.
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My mom helped wrap t-shirts and check customers out at our event, with our signature Johnny Cupcakes wrapping paper.
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Lofa and Bobby helped manage the crowd throughout the evening. Without these two, this evening would of been a mess.
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Kavet of Light Sleepers spun records after the lecture until the sun was about to come up. In addition to his clothing line, Kavet always has a handful of projects and events he’s connected to in one way or another. He does a fine job curating underground culture around Honolulu, so stay up on his adventures and posts. I hope to spend more time with this guy during my next visit!
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Tiffany of Fresh Cafe x Loft In Space. who is responsible for all of this. The multi-tasking master who is always figuring out ways to creatively bring the community together, with her wonderful team. I can’t thank her enough for providing such a positive experience during our entire stay. With a heart as big as the island, Tiffany is always putting everyone else first. As I mentioned earlier, support Fresh Cafe and Loft In Space. We miss you and the crew already!
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This crew were some of the first people at the event, along with Ry. One of them even flew out from Seattle, Washington just for the event! It was awesome seeing a different old JC shirt on each member of their awesome friends club!
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In Cupcakes We Trust.
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Rolling pin in hand, Coty Gonzales has been my internet friend for years. He has an great website where he reviews t-shirts from all over the world. Keep up the great work Coty!
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Micah with his Converge shirt, is an entrepreneur as well. His very clever, Hawaiian based brand, Diamond Head Clothing is great. In due time, this brand will be huge in Hawaii and beyond.

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And another t-shirt entrepreneur of the brand Poly Love. I tried fighting this guy but he backed down. Jk. But really, he said he’s got my back if I need him.
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Someone had me scribble on their permission slip.
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Yes Virginia, there is a Santa Claus. It’s Ry. This thoughtful, soft spoken customer of ours has cheered up many of my team, my family, hundreds of JC customers, and myself. Whether it be positive notes, surprise packages in the mail filled with treats, or magically showing up across the map at our events. It’s less of his presents, but more of his presence. Ry is one of the good guys and I thank him for the outstanding support and all around good vibes.
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Thank you for the help with flyering!
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