Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

SITCM 6: London Recap

Posted on October 31, 2011


Happy Halloween everybody! Up above is our recap from London’s Something in the Cupcake Mix event that our multi-talented friend Boyce cooked together.


Also, head on over to our new There’s Something in the Cupcake Mix microsite. It’s an archive of all this year’s trailers, recap videos, shirts, packaging, and photos! I think you’re all really going to enjoy it! It can be found right… here.


If you’re out trick-or-treating, whether you’re accompanying the little ones or if you look youthful enough to get away with it still, please stay safe out there! And always remember: don’t eat unwrapped candy. It could have pet hair on it.