Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

SITCM 6 LA & Boston Recap

Posted on October 14, 2011


This past weekend we held our 6th annual There’s Something In The Cupcake Mix event, or to save a mouthful: SITCM. SITCM is how we celebrate Halloween at Johnny Cupcakes. Each year we make limited-edition & numbered shirts involving some sort of spooky or horrific theme.


This year’s theme was based on classic horror movies from various eras of cinema and to accompany each shirt we had teaser movie trailers produced by our good friend Tucker Bliss. To tie it all together, the shirts came packaged in VHS boxes with matching sleeve artwork.


The entire JC staff, from design to bakery staff, came together to make a wonderful experience filled with frightfully fun memories for our friends, customers, and family.


Below are some photos from both Los Angeles and Boston, the former shot by John Burke and the latter by Mike Dravis.

LA Zombies
The LA staff zombified!

Undead Brandon
Brandon is about to rise from the dead!

Johnny Fans

Ray Ray
Rachel in the middle of her makeup job

tuna zombie
Zombified Tuna!

LA Ovens

Zombies Creeping
LA’s zombie staff was a little hungry for brains

Nick Skull

cupcake charlie's
The wonderful folks at Cupcake Charlie’s provided us with beautiful cupcakes again.

tucker bliss
Tucker is the man responsible for the pitch-perfect movie trailers that you can find below on the blog. Thank you, Tucker!

Chrissy won the award for “Best Juggalo Facepaint”

Concession Stand

Johnny's Makeup

Boston's 1st Glimpse
The fans’ first glimpse of SITCM 6

Lucas & Seth
This is our business director Lucas, with our new friend Seth Priebatsch. He’s the Chief Ninja at SCVNGR and LevelUp.

Katie & Linsay
My sister Linsay and our longtime friend Katie. Both of these awesome girls hold down the JC offices like no other!