This past weekend we held our 6th annual There’s Something In The Cupcake Mix event, or to save a mouthful: SITCM. SITCM is how we celebrate Halloween at Johnny Cupcakes. Each year we make limited-edition & numbered shirts involving some sort of spooky or horrific theme.
This year’s theme was based on classic horror movies from various eras of cinema and to accompany each shirt we had teaser movie trailers produced by our good friend Tucker Bliss. To tie it all together, the shirts came packaged in VHS boxes with matching sleeve artwork.
The entire JC staff, from design to bakery staff, came together to make a wonderful experience filled with frightfully fun memories for our friends, customers, and family.
Below are some photos from both Los Angeles and Boston, the former shot by John Burke and the latter by Mike Dravis.
The LA staff zombified!
Brandon is about to rise from the dead!
Rachel in the middle of her makeup job
Zombified Tuna!
LA’s zombie staff was a little hungry for brains
The wonderful folks at Cupcake Charlie’s provided us with beautiful cupcakes again.
Tucker is the man responsible for the pitch-perfect movie trailers that you can find below on the blog. Thank you, Tucker!
Chrissy won the award for “Best Juggalo Facepaint”
The fans’ first glimpse of SITCM 6
This is our business director Lucas, with our new friend Seth Priebatsch. He’s the Chief Ninja at SCVNGR and LevelUp.
My sister Linsay and our longtime friend Katie. Both of these awesome girls hold down the JC offices like no other!
