Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

Event: Martha’s Vineyard

Posted on August 16, 2011

Apologies for any delays—been having the time of my life in Martha’s Vineyard at the Johnny Cupcakes pop up shop. Only a few days left to get your exclusive JC Martha’s Vineyard special edition t-shirts. Photography and evidence of adventures will be posted soon—come visit!