Johnny Cupcakes

When starting my business, I was saving paychecks from my day job, scraping for couch cushion change & not going out. I’d put every bit of time & money towards a new batch of t-shirts. After selling out, I’d put that little amount of money right back into my newfound interest, Johnny Cupcakes. I wasn’t using that money to party, buy gold chains or spinning rims for my car. I’d put it towards new merchandise, business cards, flyers, etc.. It took many of years for me to really start seeing some profit, and still I re-invest it back into more fun ideas, products, experiences & overall brand expansions.

To this day it’s still a snowball effect. Yes, my snowball has melted and re-formed a few times, but overall it’s been slow & steady growth since 2001 when I was 19 years old. Whatever it is you choose to pursue, just realize that most businesses need a lot of time to truly develop the right way. Slow and steady wins the race. In my opinion, it’s best to try and reinvest everything back into your business, especially during the earlier stages.