One of my customers, Jarren, decided to wear a Johnny Cupcakes t-shirt every day for the month of June, while promoting the brand wherever he may be. He’s doing a little write up on each shirt too. I know, I know… some of you wear a JC t-shirt every day of your life. Maybe this was one of the first to document it on a little blog? Either way, click here to see what Jarren is up to.
Johnny Cupcakes is the original unordinary bakeshop.
After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.