As usual, I’ve got a juicy list of obscure & fun ways to re-invent my Johnny Cupcakes brand. While being out on the road for a while, I’ve been able further document some crafty ways to build memories for you. Bringing an idea to fruition is one of the best feelings in the world. When that idea can also positively affect others, even if it’s just a smile or a new memory, it’s pretty magical. I don’t ever want to be the only one having fun with all of this. Friends, family, employees, customers, strangers, hungry people who get tricked into walking inside my t-shirt bakeries who hate the fact that I don’t sell real food — this brand is for you. Well… maybe not for the hungry haters. Anyways, hold on to your seats, the ride is about to begin.

Re-Inventing The Brand.
