Johnny Cupcakes

Thank you all who came out on the Johnny Cupcakes Dinner Cruise. It was a relaxing, delicious, wonderful event. I will post a link to the photo gallery once it is available.

I apologize if I didn’t get to hang with ya. I tried my best making my rounds up + down the ship. I’ll see everyone at upcoming JC events. Off to California tomorrow! Check the events section for more info! Also, some customers have been camping out since Sunday, for Saturdays event. Stop by and say hello to them.

I wanted to come up with yet another fun way to stay in touch with my customers. So far there’s the in-store events, movie nights, the lecture series, meet-ups, my blog, facebook group + twitter. But I wanted to come up with yet another way to keep a fun, personal connection with you guys. These connections are important because my brand wouldn’t be what it is without all of you, and I wouldn’t sell it for all the money in the world.

Now introducing my newest creation.. The Cupcake Chronicle. This periodical is a free, monthly mini publication that provides comprehensive coverage of the Johnny Cupcakes brand + lifestyle. Think Johnny Cupcakes meets Highlight’s magazine, but miniature + free. Every month I’ll have updates, games, puzzles, recipes, trivia, product news, contests, event listings + more! Sending out the event listings alone in this way will cut down on us making all those heaps of flyers – reducing waste and saving a bunch of trees while I’m at it! Printed on recycled paper too.

Starting right now, I will be releasing the August issue. You cannot purchase this alone or subscribe to this. You also cannot find it online. There’s something satisfying about taking a break from online reading and having a pleasant, different, physical read. This periodical, The Cupcake Chronicle, will be included in every online order as well as being available in-stores. LA will be releasing theirs at the 1 year anniversary this coming Saturday, August 1st. However – my Boston shop and all online orders have theirs right NOW!

Not too long ago I played this ball game that I made up (see video a bunch of blog posts down) – in my Boston shop. We had about a dozen winners. This girl traveled from afar and deserved her free t-shirt prize.

This guy one a few prizes and I let him trade them in for a sweatshirt.

I gave out $100 cash to whomever could get 6 balls in. This lady won it!

A couple popped in the shop, showing off their matching Johnny Cupcakes tattoos.

One of my die hard customers, Jeff, got the Johnny Cupcakes Jason tattoo. There are over 100 people with different Johnny Cupcakes tattoos. I apologize to them for not blogging about their tattoos – I’m just recapping some recent in-store activities. Perhaps I’ll make a tattoo section on my website at some point, where everyone can showcase theirs.

It was an eventful weekend. I’ll have another video up soon – and I will be playing this game at the LA anniversary on August 1st!