Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

Tough love.

Posted on August 29, 2008

On my way to Los Angeles this morning, I encountered a loud, stern, yet funny airport security guy. As I walked through wearing one of my shirts, I took part in the following conversation;

Nice Johnny Cupcakes shirt! I know him.” — “Thank you. I am him.” — “No shit! I loved On Broken Wings. I remember when you used to sell your shirts at hardcore shows back in the day. I see people with your shirts coming through here all the time. Have a safe flight – I’m proud of ya man, you’ve come a long way.

…Even tough guys have a sweet spot for cupcakes.

I am now in Los Angeles at my new place and will be here for almost 2 weeks. I will be sure to make an appearance in my shop for most of the day this Saturday + Sunday… as well as next Saturday + Sunday… and at random times throughout the week. Come say hello!