Johnny Cupcakes is the original unordinary bakeshop.
After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.
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Around the block.
The line on Saturday wrapped around the entire block. It was outstanding! And the confused look on every pedestrians face was priceless. Especially the people who HATE the fact that I don’t sell real cupcakes – and for them to see my customers leaving with free tasty cupcakes definitely made their brains erupt. We sold [...]
The line grows days before release.
More and more die hard Johnny Cupcakers join the army of camping out night(s) before the release…
Classic, Americana, Independence Day feel. Perfect for any Johnny Cupcakes’ collector, 4th of July fanatic, BBQ slayer, or wiffle ball champ. Each of these limited edition t-shirts and custom packaging are individually numbered. Only 100 of these will ever be made. That means there is only about 10 shirts available per size, in both guys [...]
Zink magazine feature.
The lovely Rachel Kramer Bussel composed a well written article on my brand and myself. Pick up the latest copy of Zink magazine to check it out! Also – Rachel and her pals have an amazing, creative, fun blog which revolves around anything cupcake related. Exploring her blog makes you stop and look around to [...]
Camp out 2 nights before release?
Woah. There are a handful of people that are already camping out in front of my Boston shop tonight (Thursday) – for the release of the new shirts (and in store exclusives) which drop this Saturday at 3pm at 279 Newbury Street. I guess more are coming later on tonight too. Damnnn! It’s little things [...]