Johnny Cupcakes is the original unordinary bakeshop.

After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international brand with "faux-bakeries" in Boston, London and Los Angeles. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases. Click through the story above to see more about the events, places and people that make up the brand.

Around the block.

Posted on June 23, 2008


The line on Saturday wrapped around the entire block. It was outstanding! And the confused look on every pedestrians face was priceless. Especially the people who HATE the fact that I don’t sell real cupcakes – and for them to see my customers leaving with free tasty cupcakes definitely made their brains erupt. We sold out of ALL of the LTD firecracker t-shirts, with the exception of a couple random girl sizes in which we found towards the end of the night. We’ll lock up those few in the Johnny Cupcakes vault and release them at a later time on ebay. The other in store exclusive shirt did really well. And all you Johnny Cupcakers who missed out, you will see some of the other newer designs online this week. I’m not going to promise a day, but it’s looking like this Wednesday afternoon.

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I’d like to thank all of my die hard customers – especially the ones who camped out(Stoop Crew gents, Stoop Crew ladies, JCK, familiar faces + new comers). The tremendous amount of people who traveled from other states to be at the release. Fiji water + Sweet cupcakes for the nourishment. Kashmir for being easy going/excited during my events(as always). Keara of Oak + the people at Luna for putting up with the line. Tom for getting us all the goodies in time. Dave Green for the photos. And most of all, my team of amazing friends/employees. It wouldn’t of been a success with out all of your help. Thank you/love you.