January 26, 2012 by Johnny Cupcakes
LA and Boston exclusives dropping Friday in-stores only! When you pick up one of these gems you’ll not only show support for your home team, but you’ll also enter yourself into the drawing for a pair of tickets to a Bruins or Kings game. Not a bad deal, right? The contest will run between January 27 and February 11 (or while supplies last). Winners will be drawn and announced on Sunday, Feb 12. Show your support and pick up one of these bad boys!
January 25, 2012 by Johnny Cupcakes
Everything in the world has been done before, it’s all about how you reinvent yourself. This is something that I preach quite often in my lectures and private seminars. For example, when I started this brand, of course there were other t-shirt brands out there. In fact, more than thousands of them. However, there were no food-based clothing lines when I began. Although Johnny Cupcakes seemed like an obscure concept for a clothing brand, it was original and it got people talking. Talking so much that I didn’t have to advertise.
Bubbies Ice Cream in Honolulu, Hawaii is a perfect example of reinventing yourself. Of course they could of opened up a plain old ice cream shop just like anyone else would/usually does. What makes them so special and why are they still in business with people lined up daily? Well, aside from their delicious treats, they’re known for their vulgar sense of humor which is carried throughout their establishment and onto your sugar cone. As minor as it may seem, paying attention to often overlooked details could make or break your business. Give people a reason(s) to talk about your business. Give them a reason to come back. Whether it be big, little, strange, funny, or innovative – how are you going to stick out from the rest?
January 24, 2012 by Johnny Cupcakes
Last week, Jensen Karp & co. host yet another quirky, memorable, hopping event in Los Angeles, California. 
Ricky and Lucas of the Johnny Cupcakes HQ relaxing after a week of back to back meetings. 
Bridget Blonde has been a big JC supporter for a while now. Check out her latest creation, The Blonde Locks.
Longtime The Hundreds designer, Benjie and longtime Johnny Cupcakes designer, Clark Orr talking to one another about having the best jobs ever.
Peering off at his cosmicly-awesome Space Ghost print, Chris Delorenzo, the other soldier of the Johnny Cupcakes design team.
Super nice JC supporters, Hector and Julie.
Hector’s new tattoo!
I love when artists go beyond the average medium. This Brak mask is a perfect example.
My good friend Andrea’s back tattoo. She just moved out to Los Angeles to open the newest Converse shop in Santa Monica!
Benny and his other half, of Be Street Magazine.
The calm after the storm.
